Firstpost
How brand Modi is merchandising Indian politics
by Sandip Roy Oct 9, 2013
We have failed to present Brand India in front of the world because of some self-created problems,” Narendra Modi told a market summit in Mumbai recently.
Modi himself clearly has no such problems. He is a text book case study of how to sell a brand. In this case, the brand being himself.
The Times of
Wednesday, 9 October 2013
Brand Modi merchandising Indian politics - Sandip Roy
Posted on 12:30 by Unknown
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